Hello, we're JP Associates.

Hello, we're JP Associates.

Hello, we're JP Associates.

When it comes to your future, only the best will do.

JP Associates was founded by Jeff Goh and Pam Cheing in response to market demand for faster, personalized access to executive search consultants that is also more cost effective and flexible. 

Jeff and Pam are both leading Recruitment Specialists with a combined recruitment experience of over 12 years; with Jeff having also worked with two international recruitment consultancies prior to launching JP Associates. JP Associates is now a leading multi-disciplinary recruitment consultancy specializing in Technology, Finance & Accounting and Financial Services recruitment. We focus on permanent, fixed term and temporary recruitment from entry level positions to Director level specifically for Malaysian talents.

Jeff Goh

Director & Principal Consultant

Jeff obtained his Master in Business Administration from University of Southern Queensland, Australia in 2011 and his Bachelor Degree in Accounting from University of Bolton University, United Kingdom in 2009. He is currently responsible for leading the business direction and strategies development of the Company.

In the past 5 years, Jeff has won multiple accolades in recruitment, including being the first Asian to win the coveted Peoplebank Aspire Awards in 2015 as the General Manager and multiple-time winner for overachieving quarterly and annual targets at Robert Walters as the IT team manager.

He has also won several personal recognitions and awards including being the first Malaysian to win Peoplebank’s Aspire Award in 2015 and consistently being recognised as Robert Walters’ Top Quarterly Achiever from 2011 to 2014.

 He began his career in accountancy at a corporate consulting firm in Kuala Lumpur before pivoting his career towards his interests in IT. After several promotions at Datacom Southeast Asia from 2007 to 2009, he joined Robert Walters to pioneer their IT recruitment division. After being promoted to team manager and growing the team, he was approached by Peoplebank Australia to setup their first Malaysian branch as General Manager. With over 10 years of experience in recruitment, management and leadership, he founded the Company as its principal consultant.

Traits: Penang island boy; soft-spoken, deep-voiced, sophisticated humour with a love of whisky and always doing the right thing by clients and candidates

Jeff Goh

Director & Principal Consultant

Jeff obtained his Master in Business Administration from University of Southern Queensland, Australia in 2011 and his Bachelor Degree in Accounting from University of Bolton University, United Kingdom in 2009. He is currently responsible for leading the business direction and strategies development of the Company.

In the past 5 years, Jeff has won multiple accolades in recruitment, including being the first Asian to win the coveted Peoplebank Aspire Awards in 2015 as the General Manager and multiple-time winner for overachieving quarterly and annual targets at Robert Walters as the IT team manager.

He has also won several personal recognitions and awards including being the first Malaysian to win Peoplebank’s Aspire Award in 2015 and consistently being recognised as Robert Walters’ Top Quarterly Achiever from 2011 to 2014.

 He began his career in accountancy at a corporate consulting firm in Kuala Lumpur before pivoting his career towards his interests in IT. After several promotions at Datacom Southeast Asia from 2007 to 2009, he joined Robert Walters to pioneer their IT recruitment division. After being promoted to team manager and growing the team, he was approached by Peoplebank Australia to setup their first Malaysian branch as General Manager. With over 10 years of experience in recruitment, management and leadership, he founded the Company as its principal consultant.

Traits: Penang island boy; soft-spoken, deep-voiced, sophisticated humour with a love of whisky and always doing the right thing by clients and candidates

Jeff Goh

Director & Principal Consultant

Jeff obtained his Master in Business Administration from University of Southern Queensland, Australia in 2011 and his Bachelor Degree in Accounting from University of Bolton University, United Kingdom in 2009. He is currently responsible for leading the business direction and strategies development of the Company.

In the past 5 years, Jeff has won multiple accolades in recruitment, including being the first Asian to win the coveted Peoplebank Aspire Awards in 2015 as the General Manager and multiple-time winner for overachieving quarterly and annual targets at Robert Walters as the IT team manager.

He has also won several personal recognitions and awards including being the first Malaysian to win Peoplebank’s Aspire Award in 2015 and consistently being recognised as Robert Walters’ Top Quarterly Achiever from 2011 to 2014.

 He began his career in accountancy at a corporate consulting firm in Kuala Lumpur before pivoting his career towards his interests in IT. After several promotions at Datacom Southeast Asia from 2007 to 2009, he joined Robert Walters to pioneer their IT recruitment division. After being promoted to team manager and growing the team, he was approached by Peoplebank Australia to setup their first Malaysian branch as General Manager. With over 10 years of experience in recruitment, management and leadership, he founded the Company as its principal consultant.

Traits: Penang island boy; soft-spoken, deep-voiced, sophisticated humour with a love of whisky and always doing the right thing by clients and candidates

Pam Cheing

Director & Principal Consultant

Pam obtained her Bachelor Degree in Mechanical Engineering from Monash University, Melbourne Australia in 2007. She is currently responsible in leading the business direction and strategies development of the Company.

Pam has won several recognitions and awards particularly in cloud computing, marketing and business awards in Australia and Malaysia.

She began her career as a Mechanical Engineer in a die-casting factory in Port Klang where she implemented TS16949 standards and introduced gemba kaizen for end to end production of imported high precision automotive parts including continuous improvement of quality control, inventory management and agile practices from 2007 to 2011. Subsequently she moved on from engineering to pioneer digital marketing in Malaysia in late 2011 as a digital account manager at a boutique advertising studio in Kuala Lumpur.

 Pam then led a team across Australia and Malaysia in the capacity of regional Digital Marketing Manager. During her tenure, the sales and marketing presence grew to include China, Taiwan, Singapore, Hong Kong, Thailand, the Philippines and New Zealand. During the 2 years, Pam also led the team to winning multiple industry awards and setting up a recurring income of AUD1,000,000 per year via automated online marketing.

 Traits: Small town Klang girl who loves coffee, is prone to laughing too loudly and loves learning about new coding languages and processes “just for fun”.

Pam Cheing

Director & Principal Consultant

Pam obtained her Bachelor Degree in Mechanical Engineering from Monash University, Melbourne Australia in 2007. She is currently responsible in leading the business direction and strategies development of the Company.

Pam has won several recognitions and awards particularly in cloud computing, marketing and business awards in Australia and Malaysia.

She began her career as a Mechanical Engineer in a die-casting factory in Port Klang where she implemented TS16949 standards and introduced gemba kaizen for end to end production of imported high precision automotive parts including continuous improvement of quality control, inventory management and agile practices from 2007 to 2011. Subsequently she moved on from engineering to pioneer digital marketing in Malaysia in late 2011 as a digital account manager at a boutique advertising studio in Kuala Lumpur.

 Pam then led a team across Australia and Malaysia in the capacity of regional Digital Marketing Manager. During her tenure, the sales and marketing presence grew to include China, Taiwan, Singapore, Hong Kong, Thailand, the Philippines and New Zealand. During the 2 years, Pam also led the team to winning multiple industry awards and setting up a recurring income of AUD1,000,000 per year via automated online marketing.

 Traits: Small town Klang girl who loves coffee, is prone to laughing too loudly and loves learning about new coding languages and processes “just for fun”.

Pam Cheing
Director & Principal Consultant

Pam obtained her Bachelor Degree in Mechanical Engineering from Monash University, Melbourne Australia in 2007. She is currently responsible in leading the business direction and strategies development of the Company.

Pam has won several recognitions and awards particularly in cloud computing, marketing and business awards in Australia and Malaysia.

She began her career as a Mechanical Engineer in a die-casting factory in Port Klang where she implemented TS16949 standards and introduced gemba kaizen for end to end production of imported high precision automotive parts including continuous improvement of quality control, inventory management and agile practices from 2007 to 2011. Subsequently she moved on from engineering to pioneer digital marketing in Malaysia in late 2011 as a digital account manager at a boutique advertising studio in Kuala Lumpur.

 Pam then led a team across Australia and Malaysia in the capacity of regional Digital Marketing Manager. During her tenure, the sales and marketing presence grew to include China, Taiwan, Singapore, Hong Kong, Thailand, the Philippines and New Zealand. During the 2 years, Pam also led the team to winning multiple industry awards and setting up a recurring income of AUD1,000,000 per year via automated online marketing.

 Traits: Small town Klang girl who loves coffee, is prone to laughing too loudly and loves learning about new coding languages and processes “just for fun”.

Agensi Pekerjaan Jeff Pam & Associates Sdn Bhd (1179671-T)

[email protected] City, Level 18, B-01-D, Menara 2, KL Eco City,
No.3 Jalan Bangsar,
59200 Kuala Lumpur, MALAYSIA

Contact Number

+603 7832 6116

Agensi Pekerjaan Jeff Pam & Associates Sdn Bhd (1179671-T)

[email protected] City, Level 18, B-01-D, Menara 2, KL Eco City,
No.3 Jalan Bangsar,
59200 Kuala Lumpur, MALAYSIA

Contact Number

+603 7832 6116